This Monday, July 7, Bàsquet Girona held an open meeting with its season ticket holders at the Fontajau arena to explain the new updates for the membership campaign and address key concerns. The session—led by Club CEO Stefi Batlle, alongside ticketing manager Pau Recarens, and commercial team members Laia Parareda and Mariona Rodríguez—focused on the new ticketing model, the push for professionalism, and a commitment to sustainable financial management.
“We want this to be a sustainable model. Within the demands of elite sports, we need common sense and a solid structure that allows us to compete with other clubs while recognizing our own differences,” Batlle emphasized.
A model built for steady growth
Batlle stressed the importance of establishing a long-term project that provides stability for the club and top-tier women’s basketball. She explained that the club’s revenue mainly comes from three areas: sponsorships, the store, and ticketing, and highlighted the importance of improving both fan and team experiences.
One of the key changes announced was the new pricing model, which eliminates age-based categories in favor of a system based on seat location. According to Recarens, this simplification aims to avoid inequality and streamline management.
“We’ve unified all pricing. Season passes range from €120 to €180 and include all LF Endesa and EuroLeague Women games. This means, at best, the per-game cost could be between €4 and €5,” explained Recarens. “Previously, passes could only be transferred within the same age group. Now it’s much more flexible and accessible,” he added.
The club also highlighted additional benefits of the season pass: digital cards, interest-free installment payments, and the option to release one’s seat for future credit. “We’re not relying on any banks. We act as the bank ourselves to make payments easier, because we know this change is significant,” noted Recarens.
They also introduced a new Family Stand, replacing the old children’s pricing and offering a designated area with better visibility and game-day experience for families.
A willingness to listen
Bàsquet Girona ended the session with an open Q&A and reaffirmed its commitment to working closely with fans to offer the best basketball experience possible. “We’ll keep fighting to grow. Our main goal is to get people to come. We want them to enjoy a show, equal or better than the men’s team. That has a price. We want to boost ticket sales and make people understand that women’s basketball has value. Also, we’re playing in the EuroLeague Women. One of the best teams in Spain and Europe plays in Fontajau. We want to provide equal or better service than we already are,” said Batlle.
A key topic that drew interest was the inclusion of the Playoffs in the season ticket price. Though not initially planned, this decision was made in response to early campaign feedback.
“We want to show we’re approachable and available. Including the Playoffs is a sign of trust and a way to thank our fans for their support,” said Batlle.
Additionally, Pere Puig, Laia Palau, and Alfons Arcas—three of the most recognized figures in the Uni structure—joined the discussion, asking for a “vote of confidence” from attendees and fans. “There are people at Bàsquet Girona who are passionate about Uni. They will seek the best for women’s basketball in the city,” said Palau.
Board member and Uni sponsor Alfons Arcas reflected on the club’s future: “If we’ve made it this far and want to keep enjoying top-level competition, there’s a cost, and expectations are higher. Uni’s model was outdated. The unification was done to make the project sustainable. We could have withdrawn from EuroLeague, but the budget would’ve been the same.”
Sporting director Pere Puig also offered a realistic perspective on arena attendance: “I love seeing so many kids in Fontajau, but we can’t idealize it. It’s great, but not a sustainable model for the club financially.” With this, Puig emphasized the need to build a stable and committed base of season ticket holders to support the long-term project.
Laia Palau echoed this and called for trust: “There are highly capable people at Bàsquet Girona who are passionate about the project. Believe me, they want the best for women’s basketball in the city.”
Though initially critical, Salvatore ‘Tato’ Laccarino, representing the girUNIns fan group, expressed his appreciation for the club’s transparency and left with a fresh outlook: “We’re changing the plan because we want to elevate the product. As a Uni supporter, this creates a bond with the new project. Now it’s clear we’re part of a process.”
